noofah:

a "new" type of loofah

My loofahs and bath poufs kept falling apart and my terrycloth washcloths took too long to dry and didn’t feel good. I couldn’t find a loofah alternative on the market that could do it all: dry fast for travel, comfortably exfoliate, and be machine-washed without falling apart.

It was time to invent the loofah alternative!

Read the noofah story

  • Gentle on All Skin Types

    The smooth, silky side feels great on sensitive skin and the mesh gently removes dry skin, improves circulation and boosts product absorption.

  • Quick-Dry & Travel-Friendly

    Noofahs dry quickly and are perfect for your gym bag or suitcase.

  • Made with Love in NYC

    We use high-quality materials for a washcloth-loofah hybrid that is reusable and machine-washable, reducing waste.

Best Selling noofahs

Can't decide which noofah to snag? Look no further than our best-seller list!

Watch Pack Hacker review the noofah

Travel expert Lauren from Pack Hacker brings the noofah washcloth on every trip! Watch her tips for the noofah and other gear.

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Join a class!

Check out the 2026 career bootcamp and other classes led by Noofah Body Care founder, Lia Daniels.

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About Noofah Body Care

Your purchase supports a woman-owned small business focused on creating delightful, sustainable bath products using high-quality ingredients, long-lasting materials and non-plastic packaging.

All products are made in the USA.

Noofah Body Care Products

  • Organic soap and soap dish
Create a luxurious spa experience with a custom gift set! Choose your favorite loofah and we'll combine it with two of our best-selling organic vegan soaps, all beautifully packaged in a ready-to-gift box.
Regular price
$36.00 USD
Unit price
 per 
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Tips on how to use noofah

Watch the noofah in action!

What Our Fans Are Saying:

“Love my noofah! I can feel the difference from other
washcloths that I have used. I feel cleaner using noofah!”

-Kathie Iannuzzi

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