The noofah story

A few years ago, I needed a loofah alternative: a long-lasting, quick-drying exfoliating washcloth that I could use every day at home and for travel.

My loofahs and bath poufs kept falling apart and my terrycloth washcloths took too long to dry and didn’t feel good. I couldn’t find a loofah alternative on the market that could do it all: dry fast for travel, comfortably exfoliate, and be machine-washed without falling apart.

Traditional washcloths, plastic bath “poufs”, and natural loofahs would be sopping wet in my bag, had to be frequently replaced, or just didn’t feel great! I realized:

It was time to invent the loofah alternative

I found unique, high quality fabric, got out my sewing machine, and created noofah, the “new loofah.” I LOVED the results!

  • Lightweight and dried fast

  • Exfoliated dry skin and gently sloughed off dirt and deodorant.

  • A more sustainable, wallet-friendly solution to disposable bath products

  • Machine washable and durable - it can retain its shape and exfoliating texture for years

  • Dual texture = only ONE bath product needed. Finally!

We all deserve better, more sustainable bath products than what is already on the market.

Try noofah, the the exfoliating loofah, and our organic soaps today to elevate your cleansing experience!  I believe in my products so much that if you’re not fully satisfied within 14 days of your purchase, I will refund your money.

Sincerely,

Lia Daniels

Founder and CEO of Noofah